Friday, 10 January 2014

The Composition of Concept Art

When concept art is created; lots of planning and thought goes into the process. Concept art is created using a set of rules to allow for a pleasing appearance/layout. 

One important thing is to start with is the horizon line; the artist must decide where the horizon will be so that they can see the perspective. The horizon line fits best sitting on one of the rule of thirds. 

The rule of thirds is where the image is divided into a grid of 3 by 3; the main focus point of the image should intersect where the horizontal and vertical lines meet. Other parts of the image can be less to scale, contrast or colour; leading eyes back to the main focus point. 


Using the the golden ratio 1:1.618 allows for the viewer to focus on the main area of the image. 


The diagonal rule can show movement, such as a beach shore line or a river. 

An S-line is for example, a curved road in the shape of the letter S; it shows flow or movement within a scene. 

The triangle rule is where three objects are positioned in a triangle; our eyes naturally move between objects. Most humans are used to reading from left to right. 

The frame rule is where an object reveals another focus point through a hole such as looking through a keyhole or a window; the object we are looking through is like a frame. 

Avoid Clutter; any unnecessary elements in the image will distract the viewers from the main focus points of the image; distractions or clutter may appear in the foreground or background of the image. Light objects against dark objects, flares, telephone poles, wires, etc can create clutter in the composition. 

Undesirable Mergers; avoid positioning a tree directly behind a character, if a tree appears to be growing out of the character it can make the image less effective. 

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